Delivering on never
I will never miss a deadline I will never leave a typo I will never fail to warn you about a possible pitfall I will never charge you more than the competition I will never violate a confidence I will never let you down I will never be late for a meeting There are lots of sorts of never you can deliver to a customer. You can’t deliver all of them, of course. Picking your never and sticking with it is a fabulous way to position yourself.
