The next phase in the Pulse of the City project, Range Rover’s promotional vehicle for its flashy city-dwelling Evoque model, is a fully interactive choice-based film created byBrooklyn Brothers London with award winning director Nick Gordon. 

Staring Leo Fitzpatric from The Wire and comprising of nine different story lines and 32 unique endings, the Hollywood-inspired film was shot in Los Angeles and follows the well-worn choose your own adventure path trodden by many brands over the years. The plot centres around the character of Henry, who starts off in his apartment simply deciding which cereal to choose, but later descending into an increasingly wild plot with rats being shot and his Gran being kidnapped and tortured by a harpoon gun. Users can, of course, make various decisions during the journey that lead to different realities.

The purpose of this personalised plot is to communicate the huge variety of options available on the car - through subtle colour, situational and emotional references the film takes the choices that the users input on Henry’s behalf and output them in the form of an Evoque that suits.

Nick Gordon explains: ‘I am really inspired by projects that push digital boundaries, and in creating interactive work that is designed to emotionally and creatively engage rather than be purely driven by technology. Range Rover’s commitment to one of the most adventurous collaborations I have ever been part of has been incredible, Being Henry and has been a real learning curve for me on how creative interactivity is the future of really engaging with and respecting consumers.’

Via Contagious