The Vaccines - Wetsuit Instagram Video
This video, for new single Wetsuit by The Vaccines, is the result of a crowdsourcing exercise by ad agency Anomaly and Sony Music, which invited fans of the band to tag photos of themselves at summer festivals (using Instagram) and submit them to a website. Nearly 3,000 images were submitted from over 30 countries, and these were weaved together by director Poppy de Villeneuve into the promo above. Production company: Partizan.
via Creative Review
