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Nike’s new epic ad, released in anticipation of the upcoming 2012 European Cup, sports the appropriately named moniker, ‘My Time Is Now.’ The 2.5min spot starts off featuring a game between France and the Netherlands, but is then interrupted by a horde of young players ‘making it their time’ in the world of football by crashing the game.
The ‘My Time Is Now’ strategy and campaign idea was conceived by Nike Football in collaboration by Weiden + Kennedy London, AKQA, and Mindshare. The ‘My Time Is Now’ film and interactive experience was created by W+K London, directed by Adam Berg and produced by Stink and Stinkdigital.
Big football names like Franck Ribéry, Wesley Sneijder, Neymar, Andres Iniesta, Mario Gotze, Gerard Pique, Mesut Ozil and Cristiano Ronaldo make an appearance, but it’s the ‘next wave’ of football players Nike really wants to highlight in the spot– the players who interrupt the game at the beginning of the spot are real players who were selected from Nike’s ‘The Chance,’ the scouting mission to find 100 young players from 50 countries with the potential to be the next great football champions.
Nike lets viewers ‘meet’ some of these young new players as well as learn more about world of football by exploring ‘hidden tunnels’ embedded in the game- watch the spot on the Nike Football YouTube channel, and there are several opportunities to engage and interact. Some ‘tunnels’ simply give bios of up-and-coming players like Kevin Strootman, while other ‘tunnels’ open up microcosms for viewers to explore before returning them back to the main spot.
via PSFK
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Facebook introduces "the App Center" -
Today, we’re announcing the App Center, a new place for people to find social apps. The App Center gives developers an additional way to grow their apps and creates opportunities for more types of apps to be successful.
In the coming weeks, people will be able to access the App Center on the web and in the iOS and Android Facebook apps. All canvas, mobile and web apps that follow the guidelines can be listed. All developers shouldstart preparing today to make sure their app is included for the launch.
via Facebook
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Draw Something Has Users Draw Brands To Get Their Ad Dollars -
Popular game Draw Something is now rolling out a new type of ad model–instead of seeing traditional banner ads, users will be actually drawing the ads, as the new model integrates ads into the game in the form of branded word choices.
Think about your drawing history- while most word options in Draw Something are simple nouns, you may have noticed the occasional proper noun like ‘Doritos’ or ‘KFC’ pop-up as drawing choices. These brands were part of a pilot program for the new ad format, testing if users would draw branded items.
via PSFK
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Match music to the food you're making -
A new music-based online app called FoodBeats helps you find music genres that go with the cuisine you’re cooking. The site was created by the agency Outside Line for its client Lurpak margarine. The app utilizes Last.fm, an online music service.
After launching the website, it asks the user to search and select from a comprehensive list of recipes. Then, based on the cooking time and type of food, the site recommends a playlist for that cooking session. If you’re baking a pizza, it might suggest Italian songs. Or if you’re making a zesty salad, it would bring up chilled summer tunes.
via PSFK