The web browser market is an ever-changing landscape. It can sometimes be rocky ground for web designers and web developers trying to make their websites and services work for all the various browser versions available out there. It’s challenging work, to say the least.
That’s why it pays to be aware of what the web browser market looks like, and stay up to date. How many are using the various browsers out there? How many are using the latest versions? Which versions are the most common? How big an audience may you be annoying if your site isn’t perfect in a specific browser version?
Those are all questions you’ll want to answer, and here is what the situation looks like right now, in June 2011, based on the traffic to more than three million websites and billions of page views.
The teams from Big Balls and rehabstudio, London have put together a highly personal social game for eyewear brand Oakley. A unique experience is created for those that play through the use of Facebook’s social graph API, putting in user data including profile images, images of friends as well as their name, gender and location. At various stages players are asked to make decisions, and in turn these further personalise the experience, determining if they win or lose.
The first experience has been created with Oakley athlete and world champion cyclist Mark Cavendish, with the user getting to experience a race against him through Italy’s beautiful Tuscan hills. Other experiences will be released over the next six months with Oakley athletes including Kevin Pieterson, Ian Poulter, Janko Tipsarevic and Sebastien Loeb. These will all take same format - a point-of-view challenge made up of action sequences with the outcome determined by the user’s decisions.
Chris Kelly, director at Bigballs Films commented, ‘the personalised, interactive film format seamlessly blends social functionality with a competition mechanic to reward existing Oakley fans, as well as reaching out to new ones; making them feel part of something exclusive and exciting. Providing a one-stop showcase of Oakley’s sport, athlete and product diversity; the films are tied to sporting events throughout the year to create long term engagement and bring fans from a particular sport in to discover and develop an interest in other Oakley athletes.’
Everyone who plays is automatically entered to win a head-to-head challenge in real life with the athlete - so the lucky winner could find themselves blasting along the tarmac next to Cavendish, spinning a googly to Pieterson, treading the fairways with Poulter, having a knock about with Tipsarevic and sitting side saddle to Loeb for a car ride of a lifetime.
The Pedigree Adoption Drive in New Zealand has come up with a fun online project called Doggelganger. It’s basically human-to-canine pairing software that matches you with your dog doppelganger. Based on the premise that dogs and their owners often look alike, the application uses facial recognition software to scan your image and pair you with your doggie match. The site was created by Colenso BBDO, and is sure to inspire plenty of people outside of Auckland to get their facial-recognition on. Those overseas probably can’t adopt their matches, it’s still cool. Also, props to BBDO on that portmanteau. It’s pawesome.
“Do stuff. Be clenched, curious. Not waiting for inspiration’s shove or society’s kiss on your forehead. Pay attention. It’s all about paying attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager”—
A striking new Audi commercial created by ad agency BBH London features Le Mans team leader Allan McNish describing what it takes to be a Le Mans driver for Audi.
Filmed using 3D live action cameras, with hand-drawn sketch style animations to enhance the experience, the 2D version is shown below and the 3D version played on Sky 3D during the Champions League final on Saturday and will also be shown in cinemas.