The teams from Big Balls and rehabstudio, London have put together a highly personal social game for eyewear brand Oakley. A unique experience is created for those that play through the use of Facebook’s social graph API, putting in user data including profile images, images of friends as well as their name, gender and location. At various stages players are asked to make decisions, and in turn these further personalise the experience, determining if they win or lose.
The first experience has been created with Oakley athlete and world champion cyclist Mark Cavendish, with the user getting to experience a race against him through Italy’s beautiful Tuscan hills. Other experiences will be released over the next six months with Oakley athletes including Kevin Pieterson, Ian Poulter, Janko Tipsarevic and Sebastien Loeb. These will all take same format - a point-of-view challenge made up of action sequences with the outcome determined by the user’s decisions.
Chris Kelly, director at Bigballs Films commented, ‘the personalised, interactive film format seamlessly blends social functionality with a competition mechanic to reward existing Oakley fans, as well as reaching out to new ones; making them feel part of something exclusive and exciting. Providing a one-stop showcase of Oakley’s sport, athlete and product diversity; the films are tied to sporting events throughout the year to create long term engagement and bring fans from a particular sport in to discover and develop an interest in other Oakley athletes.’
Everyone who plays is automatically entered to win a head-to-head challenge in real life with the athlete - so the lucky winner could find themselves blasting along the tarmac next to Cavendish, spinning a googly to Pieterson, treading the fairways with Poulter, having a knock about with Tipsarevic and sitting side saddle to Loeb for a car ride of a lifetime.
via contagious
