September 2010
18 posts
How adults are using mobile phones
This is why this space has been silent for a... →
Indeed, I just come back from Scotland where I did the Nokia coast to coast race solo. Imagine a route that traverses one of the most famous mountain landscapes in the world by bike, foot and boat; a journey that covers just over 100 miles, including a marathon-worth on foot; a journey that takes in some of the most iconic locations and amazing views in the Scottish Highlands: Loch Ness, the...
Book your tickets with Delta Air Lines through... →
With around 160 million customers each year, Delta Air Lines have moved their ticket sales into the social media world, taking bookings through Facebook directly. Dubbed the ‘Delta Ticket Window,’ the Atlanta-based carrier is the first airline to make the move, available to U.S. citizens in the form of a Facebook Application. Created by Alvenda – a social commerce company who claim to be the...
“Telling yourself the truth about what you’ve got to market is the first...”
– Seth Godin
The Digital Agencies of the Future! →
Showcasing the mobile websites of some agencies… iPhone screen grabs taken between 7/2/2010 and now.
Quite scary to be honest!
via @narrowd
100 Books That Changed The World →
Penguin Books UK has compiled a list of 100 books that have changed the world, throughout history.
A Brazen Friend Request
Consumerist: “Heinz Is Desperate To Be Your Facebook Friend”
Uniqlo’s Lucky Counter: The More Tweets, The Lower...
A current campaign by retailer Uniqlo encourages site visitors to Tweet about featured items they’re interested in – in turn, the price of the product will be reduced. The promotional site features about 10 items, along with the price and by how much it has been discounted thus far. A special price will be announced on September 9th for redemption and purchase on Uniqlo’s UK website (which...
WatchFinns take semi-naked sauna on summit of Mont Blanc, Western Europe’s highest peak!!!!
17 Mouthwatering Facts About Bacon
Baby carrot growers target snackers with... →
The billion dollar salty snack food industry has just got a worthy competitor in the form of the humble baby carrot. Nearly 50 baby carrot growers have initiated a new marketing campaign that aims to target the lunch boxes of school children across the US. The campaign has been created by Crispin Porter + Bogusky and may have baby carrots packaged in Doritos-like bags and sold out of vending...
YouTube: TippExperience - Simply brilliant!
A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when he instead decides to use Tipp-Ex (taking it from the ad...
Ralph Lauren Gang or how to charm American mums →
Ralph Lauren’s new children’s wear campaign: “The RL Gang”, a group of fictional child ambassadors for the label’s kids range, living for the most part online.Visitors watch a video story of beautiful children on a school adventure. The kids are kitted out head-to-toe in the latest Ralph Lauren Kids back-to-school fall season range. The idea is simple, mums always hope the very best...
Check-in, Chicken
One way to start every morning with your team is to have them check in. Go around in a circle and let people update and contribute. It’s not a silly exercise, in that it helps people speak up and it communicates forward motion.
Another way, probably a better one, is to have each member of the team announce what they’re afraid of. Two kinds of afraid, actually. Things that might...
