Julie-Laure Coassin | Blog | A Digital World

Indeed, I just come back from Scotland where I did the Nokia coast to coast race solo. Imagine a route that traverses one of the most famous mountain landscapes in the world by bike, foot and boat; a journey that covers just over 100 miles, including a marathon-worth on foot; a journey that takes in some of the most iconic locations and amazing views in the Scottish Highlands: Loch Ness, the Great Glen, Ben Nevis and Glen Coe. Needless to say the reality was much harder than that description. With a small amount of training, some very busy weeks at work and a cheese festival the weekend before I was not properly prepared for that amount of exercise in 2 days :) After the first day I injured my knee but I didn’t want to give up and ignored it. Though it was hard I am very proud I completed the race solo (this is quite important for me as it was a challenge to motivate myself which is much harder than when you have someone doing it for you) and I believe that was mostly thanks to my determination. After the race I could barely walk and ended up with a swollen knee! Lesson learnt next time don’t underestimate preparation!

With around 160 million customers each year, Delta Air Lines have moved their ticket sales into the social media world, taking bookings through Facebook directly.  Dubbed the ‘Delta Ticket Window,’ the Atlanta-based carrier is the first airline to make the move, available to U.S. citizens in the form of a Facebook Application.  Created by Alvenda – a social commerce company who claim to be the first company to bring retail onto Facebook in July 2009 with the Store­Cast™ plat­form; the application is reportedly the first of it’s kind for travel services.  Launched on the 12th of August, Bob Kup­bens, Delta’s Vice Pres­i­dent of eCommerce stated;

Our cus­tomers are spend­ing more time online and are look­ing for new ways to con­nect with us. We’re now bring­ing Delta to our cus­tomers rather than the other way around – on our own web­site, on Face­book, on travel web sites, on Inter­net news sites, and beyond.

From Delta’s Facebook page, users can access the application via the ‘Book A Trip’ tab.  With over 500 million Facebook users, Delta’s venture is the first of no-doubt many commercial ventures into the social media realm.

very very cool indeed.

via @PSFK

Showcasing the mobile websites of some agencies… iPhone screen grabs taken between 7/2/2010 and now.

Quite scary to be honest!

via @narrowd

Penguin Books UK has compiled a list of 100 books that have changed the world, throughout history.

The billion dollar salty snack food industry has just got a worthy competitor in the form of the humble baby carrot. Nearly 50 baby carrot growers have initiated a new marketing campaign that aims to target the lunch boxes of school children across the US. The campaign has been created by Crispin Porter + Bogusky and may have baby carrots packaged in Doritos-like bags and sold out of vending machines in schools.

Probably one of the best marketing ideas ever!

Via @PSFK

Ralph Lauren’s new children’s wear campaign: “The RL Gang”, a group of fictional child ambassadors for the label’s kids range, living for the most part online.Visitors watch a video story of beautiful children on a school adventure. The kids are kitted out head-to-toe in the latest Ralph Lauren Kids back-to-school fall season range. The idea is simple, mums always hope the very best for their kids. So by watching Willow looking beautiful in her little jacket, they are actually dreaming and imagine how cute their kids would look in those clothes… The route to purchase is made very easy and instantaneous via links embedded throughout the film where mums can hover over each of the kids’ clothes and shop Willow’s look, taking them straight to the online store!

Bravo Ralph Lauren and thank you Lucie Bartlett for a nice blog entry on this