January 2012
3 posts
December 2011
1 post
Six Social Media Trends for 2012 by David Armano
Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at mypredictions from last year. How’d I do? Not bad.
Social media continues to move forward toward business integration, a trend that I identified last year. In a joint studyfrom Booz Allen and social platform developer Buddy Media, 57 percent of businesses surveyed plan to...
October 2011
4 posts
Qwiki →
A “Qwiki” is a short, interactive story: a drastically improved information experience provided via interactive video. Unlike traditional rich media content, all Qwikis are created on the fly from web sources (without any human intervention).
www.qwiki.com
Durex Promotes Safe Sex With Its ‘Digital Love’... →
Durex and interactive advertising company Buzzman have teamed up to promote safe sex with a standalone website called Digital Love. It claims to offer an interactive experience with virtual sex for you and a partner. “Innovative tactile technology” apparently allows the transmission of real emotions through the on-screen sensors, letting you experience sex without any risk. You can give it a go...
September 2011
3 posts
Customize Your Very Own Mustang →
Car manufacturer Ford has launched a new Customizer website that allows users to custom design their dream Mustang. Users can select from a Mustang V6, GT, Boss 302 or Shelby GT500 to play around with. The interactive site enables the user to tweak different ‘parts’ of the car, including the paint job, bonnet, spoiler, wheels and even the door handle and headlights. The user can also choose...
100+ Beautiful Slides from #CannesLions '11
presentation from @JESSEDEE
August 2011
8 posts
Create your personalised bedroom on YouTube with... →
IKEA have used the results of a UK study to redesign their range of bedrooms in stores across the country. Over 2 million Brits were questioned about their home lives in an effort to create relevant designs that provide solutions for people’s needs. As part of a new bedrooms campaign, revolved around helping people go to bed happy, the IKEA UK YouTube channel features a tool for creating your...
Test your Google skills with Google puzzle →
Google Japan has released The Google Puzzle, which allows users to test out their brain skills, and at the same time showcase the advanced functionality of the Chrome browser. The Google Puzzle is an interactive, HTML 5-based game where the user is presented with a series of puzzles that require you to do a bit of searching on Google in order to solve them. The difficulty of the puzzles is...
8 tags
Ask the Expert from L'Oreal Men Expert →
L’Oréal‘s new campaign for it’s ‘Men Expert’ range of products, developed by VCCP London, features a confident man called ‘The Expert’ who answers a number of questions in a series of online videos. The campaign includes a Facebook page for the brand, where you can ‘like’ The Expert and post a question of your own on the wall for him to reply to. The first video answers the question “How do you...
New OK Go interactive video →
OK Go return with another experimental music video for new track All Is Not Lost, this time created in collaboration with modern dance company Pilobolus.
The video is an interactive HTML5 number, and is intended to be viewed primarily on the Google Chrome browser. Like Arcade Fire’s Wilderness Downtown before it, the promo uses pop-up windows in an unusual way, and also allows viewers to...
Delivering on never
I will never miss a deadline
I will never leave a typo
I will never fail to warn you about a possible pitfall
I will never charge you more than the competition
I will never violate a confidence
I will never let you down
I will never be late for a meeting
There are lots of sorts of never you can deliver to a customer. You can’t deliver all of them, of course. Picking your never and...
July 2011
5 posts
Discover Banksy Street Art With New Location App →
Fans of Banksy can always search for his work online, but a much more gratifying way of viewing his work is to view it as as it was intended: on the streets. Banksy-Locations, a new iPhone app aims to do just that, by offering a personal tour of all his street art. The app takes your current location and finds Banksy pieces nearest you via dropping a pin on a map, then gives directions for a...
Hugo Boss: Head Tracking YouTube Experience →
Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”. The YouTube experience is created around an interactive film called “KINO” that essentially has 3 variations that can be instantly engaged at any time.
Playing on the idea of seeing things differently, users control the the film through simple head movements that are picked up via...
Singer Björk Changes The Way We Consume Music With... →
Icelandic singer-songwriter Björk has collaborated with a variety of people from scientists to designers to release her new album ‘Biophilia’ in the form of a revolutionary iPhone/iPad app. The free app houses 10 different tracks, each a galaxy of interactive content (literally). Once the listener downloads the app, he or she can purchase a track of his or her choosing. What makes this so...
QR Code Tattoo Makes Your Heart Sing →
QR codes have been starting to pop up everywhere, including as art objects and as serialized literature. So it’s only makes sense that someone would take it a step further and actually get one of them tattooed on their body. Paris tattoo artist K.A.R.L. has purportedly tattooed the very first QR Code onto a person that when scanned, produces an animated version of it on YouTube. It features a...
June 2011
7 posts
The most common web browsers and browser versions... →
The web browser market is an ever-changing landscape. It can sometimes be rocky ground for web designers and web developers trying to make their websites and services work for all the various browser versions available out there. It’s challenging work, to say the least.
That’s why it pays to be aware of what the web browser market looks like, and stay up to date. How many are using the various...
Take on Oakley athletes with this interactive POV... →
The teams from Big Balls and rehabstudio, London have put together a highly personal social game for eyewear brand Oakley. A unique experience is created for those that play through the use of Facebook’s social graph API, putting in user data including profile images, images of friends as well as their name, gender and location. At various stages players are asked to make decisions, and in...
Find Your Canine 'Doggelganger' With This Pedigree... →
The Pedigree Adoption Drive in New Zealand has come up with a fun online project called Doggelganger. It’s basically human-to-canine pairing software that matches you with your dog doppelganger. Based on the premise that dogs and their owners often look alike, the application uses facial recognition software to scan your image and pair you with your doggie match. The site was created by...
“Do stuff. Be clenched, curious. Not waiting for inspiration’s shove or society’s...”
– Susan Sontag
via @swissmiss
Epic Audi ad reveals Le Mans driver experience →
A striking new Audi commercial created by ad agency BBH London features Le Mans team leader Allan McNish describing what it takes to be a Le Mans driver for Audi.
Filmed using 3D live action cameras, with hand-drawn sketch style animations to enhance the experience, the 2D version is shown below and the 3D version played on Sky 3D during the Champions League final on Saturday and will also be...
May 2011
14 posts
Life After Dark With The Guinness iAd →
With the new iAd from Guinness, it has gotten a little easier to discover the best night-life in your city with word of mouth type recommendations. Use the app to locate a favorite local bar, comedy routine, or some new music that you may not have heard about. The app is a product of London-based digital communications agency TMW and comes with the tagline of helping you find more life in the...
Advanced SEO for ecommerce sites
Facebook Tightens Contest Restrictions →
Vying to engage their audiences, countless organizations and companies of all stripes have turned to Facebook as the ideal platform. The site allows companies to reach and hear from consumers, fans, users, and friends in a space that these parties naturally frequent. And as institutions and organizations streamline their presences in the social network, hosting contests on the site has become a...
Range Rover - Being Henry →
The next phase in the Pulse of the City project, Range Rover’s promotional vehicle for its flashy city-dwelling Evoque model, is a fully interactive choice-based film created byBrooklyn Brothers London with award winning director Nick Gordon.
Staring Leo Fitzpatric from The Wire and comprising of nine different story lines and 32 unique endings, the Hollywood-inspired film was shot in...
WatchKinect Fitting Room
Brand Toys. Freaking cool! →
New website Brand Toys uses market research data to visualise attitudes towards brands around the world: this little fella, for example, represents how Coca-Cola is seen in India.
The site was created by JWT London and is the brainchild of worldwide planning director Guy Murphy and creative director Graham Wood. It works by taking data from Millward Brown’s BrandZ study, using its...
Marketing to nobody
Nobody wears a watch any more.
Nobody wears a tie either.
Nobody shops at a bookstore, at least nobody I know.
The market of nobody is big indeed. You can do really well selling to nobody if you do your homework. In fact, most companies selling to nobody outperform those that are trying to sell to everyone.
Seth Godin
20 very cool Flash sites →
Check out these great examples of Flash work which have been produced so far this year… You might then think that “Flash is dead” reports are exaggerated… See the 20 sites here
April 2011
25 posts
An Interactive Guide To Design Events In Major... →
Powered by Google Maps, the A.N.D. Project provides an interactive, visual guide to design or design-related events in cities such as New York, Tokyo and London. Color-coded in red, pink or green, they range any where from design to architecture to technology gatherings. It also allows users to add any events they may have forgotten that they feel are in line with the website’s mission and...
Wee Nudge - Teach your clients about the mysteries... →
Trying to convince a client not to squeeze everything above the fold? Is your whitespace filling up fast? I found a site for you!!! weenudge.com