PayPal customers in the UK can now use their smartphones to pay for their shopping at four major high street retail stores: Coast, Oasis, Warehouse, and Karen Millen. The service launches nationally on the 31st May 2012
Stinkdigital has tweaked a Nike+ FuelBand that measures the ‘health’ of the company’s Twitter account. The TweetFuel works similar to the FuelBand, but instead of measuring activities via exercise and movements, it measures activities on Twitter instead.
TweetFuel’s algorithm is determined through follows, retweets, and mentions. The metric is then added as ‘fuel points,’ where more points means that the tweets were more engaging.
At the start, Stinkdigital had an average daily fuel score of 2000. It wants to improve this by maintaining a score of 2500. The company hopes that the tangible goal about inspire its tweets to be “better, smarter, and healthier.”
via PSFK
Nike’s Interactive Ad Challenges Viewers To Find Secret Content
Nike’s new epic ad, released in anticipation of the upcoming 2012 European Cup, sports the appropriately named moniker, ‘My Time Is Now.’ The 2.5min spot starts off featuring a game between France and the Netherlands, but is then interrupted by a horde of young players ‘making it their time’ in the world of football by crashing the game.
The ‘My Time Is Now’ strategy and campaign idea was conceived by Nike Football in collaboration by Weiden + Kennedy London, AKQA, and Mindshare. The ‘My Time Is Now’ film and interactive experience was created by W+K London, directed by Adam Berg and produced by Stink and Stinkdigital.
Big football names like Franck Ribéry, Wesley Sneijder, Neymar, Andres Iniesta, Mario Gotze, Gerard Pique, Mesut Ozil and Cristiano Ronaldo make an appearance, but it’s the ‘next wave’ of football players Nike really wants to highlight in the spot– the players who interrupt the game at the beginning of the spot are real players who were selected from Nike’s ‘The Chance,’ the scouting mission to find 100 young players from 50 countries with the potential to be the next great football champions.
Nike lets viewers ‘meet’ some of these young new players as well as learn more about world of football by exploring ‘hidden tunnels’ embedded in the game- watch the spot on the Nike Football YouTube channel, and there are several opportunities to engage and interact. Some ‘tunnels’ simply give bios of up-and-coming players like Kevin Strootman, while other ‘tunnels’ open up microcosms for viewers to explore before returning them back to the main spot.
via PSFK
Red Bull teamed up with creative agency Tequila\ Sydney to build a web platform that enables users to turn tweets into beats. The Beat Suite Tweets is an interactive website where a tweet is analyzed by a complex algorithm and translated into a mini soundclip. The server detects the words and patterns in each tweet, determining if it is a happy or sad tweet based on a “sentiment analysis” code. Then based on the sentiment, the appropriate Beat Suite sample will be played. Users can also add to the beat by adding specific hashtags such as #dubstep or #violin. The beats are downloadable and can be shared via Facebook and Twitter, encouraging friends to try out the cool website. Last week at the launch event, Red Bull brought together various artists and DJs covering different music genres who collaborated to record unique clips for this project.
Today, we’re announcing the App Center, a new place for people to find social apps. The App Center gives developers an additional way to grow their apps and creates opportunities for more types of apps to be successful.
In the coming weeks, people will be able to access the App Center on the web and in the iOS and Android Facebook apps. All canvas, mobile and web apps that follow the guidelines can be listed. All developers shouldstart preparing today to make sure their app is included for the launch.
via Facebook
Real time fashion feedback has arrived in Brazil via Facebook.
Retailer C&A has started a marketing push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime Likes a clothing item online at C&A Brasil‘s site, that thumbs-up is tallied on a screen embedded in clothes hangers on the store’s physical racks.
Shoppers can then consider that input as they browse the store aisles. Do you take the popular shirt with more than 1,000 likes, or go under-the-radar and pick the one with just a couple hundred?
C&A is not the first to marry digital and real life in the world of fashion marketing. A Stussy campaign last month promised that a model dressed for winter warmth would shed clothing layers according to how many likes the campaign generated on Facebook.
Others have sought to crowd-source design feedback from the masses online. And Maybelline recently hired the star of the popular “Sh*t Fashion Girls Say” parody video for a stint as the brand’s new spokesmodel.
As many have pointed out, however, there is one major potential stumbling block with C&A’s FashionLike: What if someone just walked into the store and switched items between hangers?
But stumbling blocks or not, C&A’s effort is an interesting intertwining of Facebook and the real world — a trend that will likely become more and more common.
via Mashable
Popular game Draw Something is now rolling out a new type of ad model–instead of seeing traditional banner ads, users will be actually drawing the ads, as the new model integrates ads into the game in the form of branded word choices.
Think about your drawing history- while most word options in Draw Something are simple nouns, you may have noticed the occasional proper noun like ‘Doritos’ or ‘KFC’ pop-up as drawing choices. These brands were part of a pilot program for the new ad format, testing if users would draw branded items.
via PSFK
Designer Ishac Bertran has come up with an elegant idea for spatially aware devices with a user interface that allows media to be transferred seamlessly from one device to another. A user would simply hold up their mobile device to their computer, creating a visual link that appears as a circle across both screens to show they’re connected, and then transfer content by dragging and dropping it.
via PSFK
A new music-based online app called FoodBeats helps you find music genres that go with the cuisine you’re cooking. The site was created by the agency Outside Line for its client Lurpak margarine. The app utilizes Last.fm, an online music service.
After launching the website, it asks the user to search and select from a comprehensive list of recipes. Then, based on the cooking time and type of food, the site recommends a playlist for that cooking session. If you’re baking a pizza, it might suggest Italian songs. Or if you’re making a zesty salad, it would bring up chilled summer tunes.
via PSFK
